Herb Lubalin American Graphic Designer

Adrian Shaughnessy

The first major monograph on the legendary American typographer and graphic designer Herb Lubalin.

Across 448 pages, Herb Lubalin: American Graphic Designer features hundreds of examples of Lubalin’s work (many never before published) and previously unseen photographs of him at work and play.

Divided into sections on his work in advertising, typography, and editorial, the book features an extensive biographical text by Adrian Shaughnessy that includes interviews with George Lois, Seymour Chwast, Alan Peckolick, Carl Fischer, Steven Heller, and members of the Lubalin family.

Produced in association with the Herb Lubalin Study Center at The Cooper Union, New York, and with the active cooperation of the Lubalin family, this monograph has become the definitive work on one of America’s most influential designers.


The subject of the book is Herb Lubalin—one of the most loved, influential and renowned American graphic designers—who up till now has been poorly represented in print. At close to 500 pages this hardback tome is not for the faint-hearted, but it surely deserves a spot on every studio/ designer's shelf (alongside Bass, Rand, Dorfsman & Glaser).

— FormFiftyFive


Adrian Shaughnessy


Adrian Shaughnessy is a graphic designer, writer, and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. He regularly contributes to design publications and blogs such as Design Observer, Eye, Creative Review, and Design Week. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. He is a member of the Alliance Graphique Internationale.