Reinterpreting the past—the greatest form of creative flattery—never goes out of fashion. In the midst of today’s technologically-driven design, there has been a return to the comfort of familiar imagery and typography, particularly from the twentieth century.
Drawing on classic examples from the history of graphic design, New Retro shows how the past can be updated to the needs of today. This solidly researched and presented work is aimed at students, for whom much of the book’s content will be entirely new, and at design professionals, who are always looking for inspiration from the past.
New Retro features a portfolio of the best international designs produced in recent years, presented by application: editorial, packaging, identity, promotional, and type design. It also includes an historical survey of graphic design, with timelines of key figures and pieces.
Explores how you can reinterpret the past to meet the design needs of today
— How Design
At once easygoing and erudite, eye-filling and intellectually engaging.
— The New Republic
A fine portfolio section…. Students of design will be interested in this book.
— Library Journal
Teresa Breathnach has taught the history of design at the Institute of Art, Design and Technology, Dun Laoghaire; Ireland’s National College of Art and Design; and the Dublin Institute of Technology.
Brenda Dermody is a practicing designer and a lecturer at the Dublin Institute of Technology.