Since founding his studio, Fuseproject, in 1999, Yves Béhar has redefined the role of the designer, expanding his work to include both public-sector and entrepreneurial engagements. In doing so, Béhar has produced groundbreaking, award-winning designs that have had a positive impact on the well-being of people in developing countries and impoverished communities, creating everything from laptops and eyeglasses for children to stylish electronics. His clients have included MIT, BMW, Microsoft, Swarovski, and many more.
A comprehensive retrospective of Béhar’s twenty-year career, this book presents his work in thematic chapters—“Reducing,” “Sensing,” “Transforming,” “Giving,” “Humanizing,” and “Scaling”—and explores over sixty projects in detail through text descriptions, sketches, and exquisite studio photography. O ering thorough insight into the conception, process, and production of some of the most recognized pieces of contemporary design, Yves Béhar: Designing Ideas illuminates the designer’s particular fusion of creativity and commercial savvy, as well as his studio’s expertise in combining social responsibility and entrepreneurial acumen.
It's a 350-plus-page wonder cabinet crammed with every kind of project, product, initiative, and environment imaginable. You can read it not only as a timeline of Béhar and his two decades with Fuseproject, but of 21st-century design in general, with its preoccupations laid out page by page, from tech to lifestyle to sustainability. The book is unusually conversational (the text is, in fact, a dialogue-like collaboration with the journalist Adam Fisher), an amiable and frank journey into the twists and turns of the design process.
— Mark Rozzo Vanity Fair
Yves Béhar was born in Switzerland to Turkish-and French-speaking parents and was educated at the prestigious ECAL in Lausanne. He established his studio, Fuseproject, in San Francisco in 1999. The studio has won numerous awards and accolades and has been the subject of several international exhibitions. This is his first book.
Adam Fisher is a writer and journalist based in San Francisco. He is the author of Valley of Genius: The Uncensored History of Silicon Valley.