Beginning with an historical overview of ornamental type and how it has evolved through the major creative periods from the beginning of the twentieth century to the present, the book includes hundreds of contemporary examples from around the world, organized into three sections: History Lesson, Au Naturel, and Eclectic. Each includes a brief essay introducing the background, influences, and outstanding aspects of the graphic work so beautifully displayed.
New Ornamental Type is an essential reference for practitioners and students, and for anyone who appreciates the sheer delight of type as illustration.
Steven Heller is co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books include
Typographic Universe, New Modernist Type, and Scripts.
Gail Anderson is creative director of design at SpotCo, New York, and a former senior art director of Rolling Stone magazine.