Make Break Remix The Rise of K-Style

Fiona Bae


K-pop, K-fashion, K-drama, K-beauty: over the last decade, K-style has exploded onto the global scene. Where does it go from here? In Make, Break, Remix, Fiona Bae makes no attempt to define or categorize the movement, instead celebrating the eclectic, multifaceted nature of K-style and its home city of Seoul.

Through interviews with tastemakers who are shaping K-style across creative sectors, from 1MILLION Studio’s Lia Kim to leading K-pop stylist Youngjin Kim—who has styled BTS, Kang Daniel, and NCT—and drag pioneer Nana Youngrong Kim, Bae tells untold stories from true insiders, exploring a sense of identity in their work, how living in Seoul affects them and their creative output, and the decade of changes that has brought about the current K-style.

Interwoven with these texts, distinct photo-essays from celebrated photographer Less Photo, whose recent credits include Vogue Korea, i-D Korea, and Dazed, capture the vibrant energy of Seoul’s streets and the incredible style of its youth. Personalities with a unique perspective on the scene, including songwriter and A&R rep Danny Chung, Hypebeast’s Elaine Y. J. Lee, and creative strategist Jason Schlabach, add their own vital narratives, while fashion journalist Sukwoo Hong (a.k.a. Your Boyhood) highlights brands to watch for in the K-fashion directory. Designed by leading Korean designer Hezin O and with a foreword by artist and graphic designer Na Kim, this is a bold, stylish look at K-style in the words of those shaping it.


Fiona Bae


Seoul-born and London-based, Fiona Bae runs an international communications firm, working across design, architecture, and lifestyle.