Fashion Scandinavia Contemporary Cool

Dorothea Gundtoft

"The time for Scandinavian clothing has come because the elements present in the designers' collections are highly in tune with the way we live and work today."—Dorothea Gundtoft

Scandinavian furniture and architecture have long held sway in the global design sphere, and Scandinavian fashion is now gaining the same influence. The appeal lies in the simplicity, minimalism, attention to detail, and high quality of materials so iconic to Scandinavian design, as well as a commitment to sustainable and ethical production methods.

Heralding a new movement in fashion, this book features over fifty notable designers from Sweden, Norway, Denmark, Iceland, and Finland. These include well-established designers at brands such as Acne, DAY Birger et Mikkelsen, and Marimekko, as well as up-and-coming labels such as Ann-Sofie Back, Peter Jensen, and Soulland. From the sharp tailoring of COS and the gothic creations of Camilla Stark to the understated collections by the Icelandic sisters behind the Kalda label, all demonstrate a dedication to wearable fashion and a cool and refined style. Interviews with the designers cover training, sources of inspiration, and manufacturing methods.



The designers and houses here range from Finnish stalwart Merimekko to newcomers such as Louise Sigvardt of Denmark and Maris Nordstrom of Sweden.

— Women's Wear Daily

That the designers may present themselves visually here is significant, giving them the agency that so many critics, commentators, and fashion historians do not. Both approaches are useful, but this collaboration feels fresh [and] subtle.

— Worn Through

Gundtoft's thoughtfully edited collection of designers—from recently established ateliers like Beate Godager, to runway darling Peter Jensen—offer an engaging look at influential childhood experiences, brand development, and inspirational cues. …[An] impressive foray into the minds and souls of these artists.

— Publishers Weekly


Dorothea Gundtoft


Dorothea Gundtoft is a fashion stylist, writer, and photographer. Danish by birth, she grew up in southern Spain and is now based between London and Paris. She is the Scandinavian talent ambassador for Vogue and was the curator of Fashion Scandinavia at Somerset House, London. She is also the author of New Nordic Design and Fashion Scandinavia.