Digital by Design Crafting Technology for Products and Environments

Conny Freyer, Sebastien Noel, Eva Rucki, Paola Antonelli

"An impressive selection of over 100 objects that embrace digital technology."—Library Journal

Digital by Design considers the work of design visionaries who are reimagining the relationship between technology, products, immersive environments, and human interaction. The result is a captivating assessment of pioneering approaches in art and design that encompasses a broad spectrum of humanist values, humor, magic, and sensory experiences.

The London-based design firm Troika has selected more than one hundred objects and installations that illustrate a new wave of art and design. The book’s introduction offers an overview of the possibilities and practicalities of technological innovation. Then four chapters feature products and cutting-edge objects by emerging and established artists, designers, and engineers. The book is completed by a collection of incisive interviews with some of the most visionary practitioners and critics in this field—Dunne & Raby, Ron Arad, Steven Sacks, and Machiko Kusahara. A useful and comprehensive reference section includes designers’ biographies.

Troika was founded in London in 2003 by Conny Freyer, Sebastien Noel, and Eva Rucki. They have received critical acclaim for, among other projects, their installations “Cloud” and “All the Time in the World” at Heathrow Airport Terminal 5. Troika’s work is part of the permanent collections of The Museum of Modern Art, the British Council collection, and the Victoria and Albert Museum.


Conny Freyer


Sebastien Noel


Eva Rucki


Paola Antonelli

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