Creative Type A Sourcebook of Classic and Contemporary Letterforms

Cees W. de Jong, Alston W. Purvis, Friedrich Friedl

A dynamic visual record of typeface evolution, focusing on the last twenty years.


The digital era has entirely transformed the world of typography. This elegant and easy-to-use book provides a comprehensively illustrated record of developments in the field, clearly setting them in their historical context and forming an essential reference for graphic designers everywhere.

Creative Type begins with three essays that address issues such as the impact of the digital era on typography and the ways in which contemporary designers are harnessing the typefaces of the past to satisfy the needs of the present. The book goes on to illustrate thirty-four modern classic typefaces produced between 1985 and 2004, accompanied by comments from each font's designer. A section devoted to the great historic typefaces, from Garamond, created in 1543, to Akzidenz Grotesk, designed by Gunter Gerhard Lange in 1969, completes the volume.


Cees W. de Jong


Cees W. de Jong is a Dutch designer, publisher, and curator.

Alston W. Purvis


Alston W. Purvis is Professor of the Visual Arts Division of the School of Arts at Boston University.

Friedrich Friedl


Friedrich Friedl is Professor of Typography at the Academy of Design, Offenbach am Main.