It was 1953 when, not long after arriving in New York City, a young artist named Andy Warhol had begun to make his way in the world of commercial illustration. As Arthur Edelman, his former employer, relates in his introductory note, “In a hallway of the Empire State Building, outside a shoe manufacturer’s office, stood a young man with Jackson Pollock shoes, a rumpled black suit, a portfolio, and a shock of white hair."
Over the next decade, Warhol created scores of whimsical advertisements for the Edelmans, including a coloring book that could have only come from the mind of Warhol, created especially for clients’ children for Christmas in 1961, and somewhat of a cause célebre when it was published in 1990. Now in a revised edition, A Coloring Book: Drawings by Andy Warhol will amuse and charm a new audience with its delightfully carefree menagerie.
Andy Warhol remains one of the best-loved artists of all time. A leader in the genre of Pop Art, his work was strongly influenced by celebrity culture and advertising, where his career began.
Teddy Edelman, together with her husband Arthur Edelman, owned Fleming-Joffe Ltd. They gave Andy Warhol his first job in New York.
Arthur Edelman, together with his wife Teddy Edelman, owned Fleming-Joffe Ltd. They gave Andy Warhol his first job in New York.