A well-honed mark is the cornerstone of any brand identity. There are many approaches to crafting a distinctive mark, and all of them are showcased here.
Originally produced in a limited print run by Pentagram themselves, this edition offers more than double the content and will be an invaluable source of inspiration for all designers working on identity projects, as well as a fascinating study of the trends and evolution of over sixty years of Pentagram’s logo design.
The one thousand marks reproduced within these pages represent the diverse array of identity work produced by Pentagram’s partners, past and present. Pentagram has designed marks for large corporations and small businesses, government agencies and nonprofit institutions, clubs and societies, and even individuals, all of whom were seeking a representative symbol to appear on letterhead, books, buildings, websites, and everywhere else imaginable.
Reviews
Collects Pentagram's greatest hits … showcasing work across multiple eras of graphic design as far back as the 1960s, with work like Alan Fletcher's logo for Reuters in 1968, and it goes all the way up to the present, with recently unveiled logos like for American Girl, MIDI, Thailand's Ruam Sami Museum, and the Monterey Bay Aquarium.
— Fast Company
A stunning visual record [that] showcases Pentagram's diverse collaborations—a list that not only includes multinational companies but nonprofits, startups, government agencies and even nations.
— The Wall Street Journal
Contributors
Pentagram
Author
Pentagram is an international design firm with offices in London, New York, Austin, and Berlin.
