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GRAPHIC DESIGN
A Concise History Richard Hollis SECOND EDITION
"Hollis's sharp focus allows him to pack a remarkable amount of material into a compact, usable book."
From its roots in the development of printing, graphic design has evolved
as a means of identification, information, and promotion to become a profession
and discipline in its own right. This authoritative documentary history
begins with the poster and goes on to chart the development of word and
image in brochures and magazines, advertising, corporate identity, television,
and electronic media, and the impact of technical innovations such as
photography and the computer.
For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political — witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others. Richard Hollis is a freelance graphic designer, and has worked as a printer, art editor, production manager, teacher, and lecturer. ISBN 0-500-20347-4 · 5 7/8" x 8 1/4" · Over 800 illustrations, 30 in color · 232 pages · GRAPHIC DESIGN |
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