On the streets of the vibrant and anarchic city of Mumbai, the movie poster is a familiar splash of color. It is an invitation to the pleasures of Bollywood, the world’s largest film industry. The collision of this most democratic of art forms with one of the liveliest movie genres results in a glorious explosion of color, form, and typography.

Bollywood’s film posters have a long and illustrious history, and it is brilliantly celebrated here. The posters included span the entire history of Hindi movies, from the early twentieth century to the present day.

Bollywood movies are a much-loved international phenomenon, and this book is sure to have an avid audience among its fans. But its appeal extends beyond that—graphic designers and artists will find much to inspire them as well.

Jerry Pinto has written several books on the Indian film industry, including Helen: The Life and Times of an H-Bomb. Sheena Sippy is a photographer whose work has been featured in Vogue, Elle, and Time.

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