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ADVERTISING
New Techniques for Visual Seduction Uwe Stoklossa Edited by Thomas Rempen
An innovative new collection of visual advertising techniques and tricks
Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words, but just as frequently they use eye-fooling, mind-bending images—optical illusions—to pull viewers up short and force them to glance again. The second look is the key to successful communication, and images that elicit that reaction are an indispensable trick of the advertising trade.
Uwe Stoklossa knows the secrets behind the second look. He shares this knowledge here in hundreds of examples of ads he has collected from around the world, and also in his intriguing essays on perception, optical tricks, and illusion.
A myriad of new techniques and concepts make this a rich source of ideas and inspiration for anyone involved in advertising or the business of communication.
Uwe Stoklossa was born in Hesse, Germany, in 1975. He studied under Thomas Rempen at the University of Essen, where he gained a degree in communications design, and now works as a freelance copywriter and designer.
ALSO OF INTEREST:
ISBN-13: 978-0-500-51340-8 / ISBN-10: 0-500-51340-6 · 93/4" x 111/2"
· 500+ color illustrations · 274 pages · ADVERTISING / BUSINESS |
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