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TYPE IN MOTION 2
Matt Woolman The most advanced typographic work from
around the world, from one-person experimental
studios to university-based research groups
It has been six years since the publication of the internationally
successful Type in Motion, the first book to present
an overview of animated digital typography. Six years is a
long time in the digital world, and creative innovation in
motion graphics continues unabated.
Over eighty projects are presented here in detail and
arranged into five chapters that address particular issues
facing today's designers. "Identifying" looks at kinetic
typography's role in branding through media such as television
identities, program titles, and transition sequences.
The delivery of information about a product, service, or
event through a typographic message is considered in
"Informing." Stitching together word, image, and sound to
create stories and establish a context, "Storytelling"
addresses issues of narrative, in which the designer establishes
the framework but the user creates the story.
"Traveling" focuses on the user, from Web site navigation
to chat rooms. "Speculating" features a wide spectrum of
experimental projects in type and letter design, exploring
new ideas, functions, and methods of communication.
Type in Motion 2 raises visual communication and
motion graphics to new levels and captures the true spirit
of innovation and imagination in the contemporary design
scene.
Matt Woolman is Chair of the Graphic Design Program
in the School of the Arts, Virginia Commonwealth
University, where he teaches sequential design, typography,
and design theory, strategy, and management. He is
founder and principal of PLAID Studios and coauthor
with Jeff Bellantoni of Type in Motion.
ALSO OF INTEREST: ISBN 0-500-51243-4
· 8" x 83/4"
· Over 300 illustrations in color and balck and white · 256 pages · GRAPHIC DESIGN |
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