The Perfect Gentleman The Pursuit of Timeless Elegance and Style in London

James Sherwood


In an age of globalization with fashion trends that change by the day, the   quality and workmanship of the great British luxury brands endure and   flourish like never before. Valued for their craftsmanship, superlative   quality, exclusivity, and the status they confer on their owners, these   “heritage houses” have been synonymous with the finest production   for hundreds of years.    This lavish publication celebrates the gentleman’s search for the   perfect sartorial detail or the ideal accessory. It features six historical   chapters, from the Regency period to the present, each of which presents   classic British marques, including shoemakers, jewelers, shirt and   tie makers, cloth makers, perfumers, hatters, and vintners. The final   chapter showcases the new generation of designer-artisans who are   redefining notions of quality and handwork in the era of globalization   and digital technologies. A reference section presents the London   gentleman’s social world, from the shopping arcade (Burlington) to   hotels (The Savoy) and the member’s clubs and antiquarians in between.


Well-organized social history, filled with anecdotes describing what defines a gentleman…Elegant and lavish, and has both substance and style.

— Choice

[A] glimpse into a totally different world that’s still there, but maybe not as appreciated as it once was.

— Vol. 1 Brooklyn

An elegant coffee table book…[It’s] not so snobbish as to dismiss the new wave and the author is savvy enough to know that the more things change, the more they stay the same. The pursuit of exquisite luxury never changes.

— The Austin Chronicle

[A] lavish publication.

— San Antonio Express-News


James Sherwood


James Sherwood is editor-at-large of The Rake and a regular contributor to The World of Interiors and the Daily Telegraph. He is also the author of Fashion at Royal Ascot and The Perfect Gentleman.